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Modelling from the best isn’t anything new, any coach will tell you not to reinvent the wheel every time.
Find what works best and make your own version of it, simple. To that end, the TOPIC RESEARCH tool in SEM rush is a great way to save time researching what is working for your competitors.
This video outlines how you can use it to identify content ideas & link to high-value content yourself which will help you built outbound links that matter.
If you’ve done any link building or SEO, you’ll know that one of the big things to watch for are sites with “nofollow” tags.
This was a hard stop in the past, meaning sites that put the ‘nofollow’ attribute around your link, were passing no ‘link juice’ and as such those links were use less to boosting your SEO score.
It would seem times they are a changin’
In a post, Google said the were ‘evolving’ the ‘nofollow’ tag and were now going to consider it as a ‘hint’ (whatever that means) and not a hard stop directive.
They’re also adding two new tags, ‘sponsored’ and ‘ugc’ to the mix which further murkies the water. Google’s post says that they don’t expect dramatic ranking changes for existing sites, but that remains to be seen.
My assumption would be that a ‘sponsored’ post would carry less influence than a ‘ugc’ post which is arguably more genuine, but in typical fashion, there was no details as to how those tags would influence the search results.
This is the most important step, it’s what set’s up your ground game if you will.
Would you go on vacation without a map? You wouldn’t go on a road trip with no direction right?
Keyword research is the same thing, unless you know what people are searching for, you’re writing content in the dark and hoping it’ll reach it’s audience.
Please, whatever you do don’t trust Google Keyword Research tool for this either. Besides not giving you sources & volume, they suggest things that are relevant for their PAID ad program. Which of course they want to sell you more of, so they are NOT going to give you the data you need.
I have yet to find anything better that SEM RUSH for doing proper keyword research.
Here’s a video that I made that shows how I do keyword research using SEMRUSH
Other tools that I use include Market Samurai, Google Trends & Answer the public