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Big news from Google about REL=”NoFollow”

If you’ve done any link building or SEO, you’ll know that one of the big things to watch for are sites with “nofollow” tags.

This was a hard stop in the past, meaning sites that put the ‘nofollow’ attribute around your link, were passing no ‘link juice’ and as such those links were use less to boosting your SEO score.

It would seem times they are a changin’

In a post, Google said the were ‘evolving’ the ‘nofollow’ tag and were now going to consider it as a ‘hint’ (whatever that means) and not a hard stop directive.

They’re also adding two new tags, ‘sponsored’ and ‘ugc’ to the mix which further murkies the water. Google’s post says that they don’t expect dramatic ranking changes for existing sites, but that remains to be seen.

My assumption would be that a ‘sponsored’ post would carry less influence than a ‘ugc’ post which is arguably more genuine, but in typical fashion, there was no details as to how those tags would influence the search results.

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Link back from YouTube

YouTube SEO tip

YouTube is owned by Google and as such, they tend to feature videos in their search results and count content you post there towards your overall authority score.

Use the description to make a link back to your site, it’s simple but people often overlook it. From an SEO perspective, it doesn’t matter where that link is in the description, but I like to put it upfront so that it shows up in the summary view of the text.

if people can click the link without needing to ‘show more’ on the text, my gut instinct is that it will tend to get more clicks than if it’s buried at the bottom of your description.

Don’t forget to title the video using your keywords and use plenty of tag variations on your keywords (you can use 550 letters in total, that’s a lot of tags).

YouTube SEO tip
Use youtube descriptions to help your seo
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Claim and Optimize your GMB profile for Google Maps

Claim your GMB profile
Claim your GMB profile
Optimize your google maps profile in GMB

Since Google owns Google maps, make sure you claim your Google my business profile. You want to give it as much detail as you can and remember to use the Keywords that you’re trying to rank for in your titles and descriptions.

Add pictures, fill in your hours, offer a special, if you can add a 360 tour of your business. If you don’t have a 360 camera, hire a local guide to do it for you.

We can help you get the most out of your GMB Profile.

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Get your FAQ’s straight

Answer the question

First off, it’s the basis of all sales, answering questions.

Stop talking, listen and answer their question.

That’s really the essence of communication right? It’s also the core of what search results should be, an answer.

If you know where to look for those questions, you’ll know how to answer them.

Here are a few things to remember (which we cover in more detail in my SEO COURSE) when you’re answering those questions.

  1. Format it per Google’s Rich Card Format.
  2. Post both the question and the answer.
  3. Make additional content (I like video) about the answer.

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Book a free consultation and we’ll be happy to outline a plan that’s right for you.